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Co‐branding: brand equity and...
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Co‐branding: brand equity and trial effects
Bibliographic Details
Main Authors:
Judith H., Washburn
,
Brian D., Till
,
Randi, Priluck
Format:
text
Language:
eng
Published:
Emerald
2000
Subjects:
Brands,Brand equity,Brand names,Product testing
Holdings
Description
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