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Customer‐based brand equity, e...
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Customer‐based brand equity, equity drivers, and customer loyalty in the supermarket industry
Bibliographic Details
Main Authors:
Arthur W., Allaway
,
Patricia, Huddleston
,
Judith, Whipple
,
Alexander E., Ellinger
Format:
text
Language:
eng
Published:
Emerald
2011
Subjects:
Brand equity,Supermarkets,Surveys,Factor analysis,Brand management,United States of America
Holdings
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