Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Search
Cross‐national invariance of t...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity
Bibliographic Details
Main Author:
Boonghee, Yoo
Format:
text
Language:
eng
Published:
Emerald
2009
Subjects:
Collectivism,Brand loyalty,Brand equity,Culture,United States of America,South Korea
Holdings
Description
Similar Items
Staff View
Similar Items
Testing cross‐cultural invariance of the brand equity creation process
by: Boonghee, Yoo, et al.
Published: (2002)
Consumer‐based brand equity
by: Jaehee, Jung, et al.
Published: (2008)
Role of satisfaction in an integrative model of brand loyalty
by: Hong‐Youl, Ha, et al.
Published: (2009)
The importance of brand equity to customer loyalty
by: Steven A., Taylor, et al.
Published: (2004)
Cultural differences in brand designs and tagline appeals
by: Jong, Woo Jun, et al.
Published: (2007)
×
Loading...