To save or to lose: does framing price promotion affect consumers' purchase intentions?

To save or to lose: does framing price promotion affect consumers' purchase intentions?

Bibliographic Details
Main Authors:	Eyal, Gamliel, Ram, Herstein
Format:	text
Language:	eng
Published:	Emerald 2011
Subjects:	Promotional methods,Consumer behaviour,Discounts,Pricing

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