Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Direct‐to‐consumer prescriptio...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Direct‐to‐consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions
Bibliographic Details
Main Authors:
Tanuja, Singh
,
Donnavieve, Smith
Format:
text
Language:
eng
Published:
Emerald
2005
Subjects:
Advertising,Promotional methods,Consumer behaviour,Pharmaceutical products,Medical prescriptions
Holdings
Description
Similar Items
Staff View
Similar Items
Consumer responses to direct to consumer prescription drug advertising
by: Hai D.B., Chen, et al.
Published: (2007)
Direct‐to‐consumer‐advertising of prescription medicines
by: Michael, Harker, et al.
Published: (2007)
Consumer attitudes and behaviors associated with direct‐to‐consumer prescription drug marketing
by: Michael, Friedman, et al.
Published: (2007)
Direct‐to‐consumer prescription drug advertising: concerns and evidence on consumers' benefit
by: Jaeun, Shin, et al.
Published: (2005)
A review of research on direct‐to‐consumer advertising of prescription drugs
by: Avinandan, Mukherjee, et al.
Published: (2013)
×
Loading...