Effect of price discount frames and levels on consumers' perceptions in low‐end service industries

Effect of price discount frames and levels on consumers' perceptions in low‐end service industries

Bibliographic Details
Main Authors: Khaldoon, Nusair, Hae, Jin Yoon, Sandra, Naipaul, H.G., Parsa
Format: text
Language:eng
Published: Emerald 2010
Subjects:
Prices,Discounts,Hospitality services

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