To save or to lose: does framing price promotion affect consumers' purchase intentions?

To save or to lose: does framing price promotion affect consumers' purchase intentions?

Bibliographic Details
Main Authors: Eyal, Gamliel, Ram, Herstein
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Promotional methods,Consumer behaviour,Discounts,Pricing
id 10.1108-07363761111115999
recordtype eprints
spelling 10.1108-073637611111159992011-03-22 To save or to lose: does framing price promotion affect consumers' purchase intentions? Eyal, Gamliel Eyal, Gamliel Ram, Herstein Ram, Herstein Promotional methods,Consumer behaviour,Discounts,Pricing Emerald 2011-03-22 text text/HTML 10.1108/07363761111115999 https://www.emeraldinsight.com/doi/10.1108/07363761111115999 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Consumer+Marketing&rft.volume=28&rft.issue=2&rft.spage=152&rft.epage=158&rft.issn=0736-3761&rft.id=info%3Adoi%2F10.1108%2F07363761111115999 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Promotional methods,Consumer behaviour,Discounts,Pricing
spellingShingle Promotional methods,Consumer behaviour,Discounts,Pricing
Eyal, Gamliel
Ram, Herstein
To save or to lose: does framing price promotion affect consumers' purchase intentions?
description
author2 Eyal, Gamliel
author_facet Eyal, Gamliel
Eyal, Gamliel
Ram, Herstein
format text
author Eyal, Gamliel
Ram, Herstein
author_sort Eyal, Gamliel
title To save or to lose: does framing price promotion affect consumers' purchase intentions?
title_short To save or to lose: does framing price promotion affect consumers' purchase intentions?
title_full To save or to lose: does framing price promotion affect consumers' purchase intentions?
title_fullStr To save or to lose: does framing price promotion affect consumers' purchase intentions?
title_full_unstemmed To save or to lose: does framing price promotion affect consumers' purchase intentions?
title_sort to save or to lose: does framing price promotion affect consumers' purchase intentions?
publisher Emerald
publishDate 2011
first_indexed 2018-10-11T09:00:38Z
last_indexed 2018-10-11T09:00:38Z
_version_ 1614018970767065088

Similar Items