Evaluating temporary retail price discounts using semiparametric regression

Bibliographic Details
Main Authors:	M.P., Martínez‐Ruiz, A., Mollá‐Descals, M.A., Gómez‐Borja, J.L., Rojo‐Álvarez
Format:	text
Language:	eng
Published:	Emerald 2006
Subjects:	Retailing,Discounts,Price positioning,Promotional methods

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