Customer service personnel’s perceptions of customers: The case of a telecommunications firm
This paper sets out to extend current knowledge on perception of customer service personnel (CSP) towards customers. It examines these perceptions by employing the CAB Paradigm, utilizing an interview followed by questionnaires based on the interview findings for CSPs in a telecommunications firm in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2007
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| Online Access: | http://ir.unimas.my/527/ http://ir.unimas.my/527/1/15%20customer%20service%20personnel%27s%20perceptions%20of%20customers%20%28%20abstract%29.pdf http://ir.unimas.my/527/2/15%20customer%20service%20personnel%27s%20perceptions%20of%20customers.pdf |