Author Search Results

1

Ethnically targeted advertising : views of those not targeted

by Ernest Cyril, de Run
Published 2007

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2

Constructing ethnic identification variables of Malay, Chinese and Iban

by Ernest Cyril, de Run
Published 2012

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3

Does Targeting Really Work? The Perspective Of A Dominant Ethnic Group

by Ernest Cyril, de Run
Published 2005

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4

Unintended effects of ethnically targeted advertising

by Ernest Cyril, de Run
Published 2004

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5

Ethnically targeted advertising : views of those not targeted

by Ernest Cyril , de Run
Published 2007

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Article

6

Constructing ethnic identification variables of Malay, Chinese and Iban

by Ernest Cyril , de Run
Published 2007

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Article

7

Ethnically targeted advertising: views of those not targeted

by Ernest, Cyril de Run
Published 2007

Other Authors: “...Ernest, Cyril de Run...”

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8

Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers

by Ernest Cyril, de Run, Siti Hasnah, Hassan
Published 2003

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9

Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia

by Ernest Cyril, de Run, Fah, Chin Sien
Published 2006

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10

Creative perfektion : the why and how of creative thinking

by Kilgour, Mark, Ernest Cyril, de Run
Published 2013

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Book

11

Emotional Quotient: Comparing Multi Level Marketing And Non-Multi Level Marketing Print Advertisements

by Ernest Cyril, de Run, Afzazuliana, Abd. Jalil
Published 2003

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12

Money donations intentions among Muslim donors: an extended theory of planned behavior model

by Ernest Cyril, de Run, Muhammad, Kashif
Published 2015

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13

Attitude Towards Advertising: A Young Generation Cohort's Perspective

by Hiram, Ting, Ernest Cyril, de Run
Published 2015

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14

A Qualitative Inquiry into the Formation of Generational Cohorts: A Case of an Emerging Market

by Hiram, Ting, Ernest Cyril, de Run
Published 2015

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15

Beyond Demographic Boundary: Determining Generational Values by Cohorts

by Ernest Cyril, de Run, Hiram, Ting
Published 2014

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Conference or Workshop Item

16

Body Image of Pakistani Consumers

by Tariq, Jalees, Ernest Cyril, de Run
Published 2014

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17

Determining Attitudinal Beliefs about Controversial Advertising

by Ernest Cyril, de Run, Hiram, Ting
Published 2014

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18

Exploring Antecedents Of Attitude Towards Controversial Advertising

by Ernest Cyril, de Run, Hiram, Ting
Published 2013

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Conference or Workshop Item

19

Service Recovery Strategies In Western Based Fast Food Restaurants: A Structural Equation Model Test

by Ernest Cyril, de Run, Heriyadi, Kusyarnadi
Published 2008

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20

Attitude of Marketing and Non-marketing Students towards Advertising

by Ernest Cyril, de Run, Hiram, Ting
Published 2013

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Conference or Workshop Item