Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measuremen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Interdisciplinary Business Research
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/8624/ http://ir.unimas.my/8624/ http://ir.unimas.my/8624/1/Developing%20an%20Alternative%20Measurement%20of%20Corporate%20Reputation%20within%20the%20Malaysian%20Context%20%28abstract%29.pdf |