Why Malaysians join and stay on in a Multi-Level marketing Company

Studies on the Multi-Level Marketing (MLM) industry have noted its impressive exponential growth in the past 30 years in terms of total volume of sales and number of salespersons involved. The purpose of this study is to identify the reasons why Malaysians join and continue to remain in the industry...

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Bibliographic Details
Main Authors: Ong, Cecilia See Kiaw, Ernest Cyril, de Run
Format: Article
Language:English
Published: The Icfai University Press 2007
Subjects:
Online Access:http://ir.unimas.my/536/
http://ir.unimas.my/536/1/23%20Why%20Malaysians%20join%20%28%20abstract%29.pdf