Impact of service quality on customer satisfaction in Malaysia airlines: A PLS-SEM approach
This study is aimed to assess the quality of service provided by Malaysia Airlines and its impact on overall customer satisfaction. This study employed a convenience sampling method for collecting data from 460 respondents using a self-administered questionnaire, designed on five dimensions of AIRQU...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2018
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| Subjects: | |
| Online Access: | http://ir.unimas.my/19632/ http://ir.unimas.my/19632/ http://ir.unimas.my/19632/ http://ir.unimas.my/19632/1/Impact-of-service-quality-on-customer-satisfaction-in-Malaysia-airlines-A-PLS-SEM-approach_2018_Journal-of-Air-Transport-Management.html |