How Adolescents View Advertising: The Effects of Beliefs and Personal Values
The purpose of this study is to investigate how adolescents view advertising. Specifically, the study utilizes the seven-belief factors model and the List of Values (LOVs) to look into the effects of beliefs about advertising and personal values on attitude towards advertising. Given the fact that...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/8618/ http://ir.unimas.my/8618/ http://ir.unimas.my/8618/1/How%20Adolescents%20View%20Advertising%20The%20Effects%20of%20Beliefs%20and%20Personal%20Values%20%28abstract%29.pdf |