Attitude of Marketing and Non-marketing Students towards Advertising
The purpose of this study is to determine general attitude towards advertising from the perspective of marketing and non-marketing students. Beliefs of students towards advertising are investigated so as to determine what contributes to attitude and behavioral intention. This allows similarities a...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/8623/ http://ir.unimas.my/8623/ http://ir.unimas.my/8623/1/Attitude%20of%20Marketing%20and%20Non-marketing%20Students%20towards%20Advertising%20%28abstract%29.pdf |