Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry

Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry

Bibliographic Details
Main Authors:	Arash, Shahin, Somayeh, Mohammadi Shahiverdi
Format:	text
Language:	eng
Published:	Emerald 2015
Subjects:	Satisfaction,Product design,Quality,Kano model,Customer lifetime value,New product development

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