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Nonlinear impact of online ret...
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Nonlinear impact of online retail characteristics on customer satisfaction and loyalty
Bibliographic Details
Main Authors:
Gerson, Tontini
,
Júlio Cesar, da Silva
,
Eliane Fátima Strapazzon, Beduschi
,
Elis Regina Mulinari, Zanin
,
Margarete de Fátima, Marcon
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Kano model,Customer satisfaction,Customer loyalty,Online retail,Penalty and reward contrast analysis
Holdings
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