Identifying the impact of incremental innovations on customer satisfaction using a fusion method between importance-performance analysis and Kano model

Identifying the impact of incremental innovations on customer satisfaction using a fusion method between importance-performance analysis and Kano model

Bibliographic Details
Main Authors: Gerson, Tontini, Jaime, Dagostin Picolo
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Service quality,Customer satisfaction,Importance-performance analysis,Improvement gap analysis,Kano model,Product quality

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