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Estimating customer lifetime v...
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Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry
Bibliographic Details
Main Authors:
Arash, Shahin
,
Somayeh, Mohammadi Shahiverdi
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Satisfaction,Product design,Quality,Kano model,Customer lifetime value,New product development
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Description
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