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Application of Kano model to identification of wine festival satisfaction drivers
Bibliographic Details
Main Authors:
Natalia, Velikova
,
Lisa, Slevitch
,
Kimberly, Mathe-Soulek
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Customer satisfaction,Kano model,Penalty-reward contrast analysis (PRCA),Wine festivals
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