Cultural context in word-of-mouth activity

Cultural context in word-of-mouth activity

Bibliographic Details
Main Authors:	Christiana Yosevina, Tercia, Thorsten, Teichert
Format:	text
Language:	eng
Published:	Emerald 2016
Subjects:	Theory of reasoned action,Word-of-mouth,Consumer incentives,Cross-country study,Mobile couponing

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