Word-Of-Mouth in Social Media. The Case of Polish Tourist Industry
The core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth commu...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-12-01
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| Series: | International Journal of Management and Economics |
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| Online Access: | http://www.degruyter.com/view/j/ijme.2017.53.issue-4/ijme-2017-0028/ijme-2017-0028.xml?format=INT |