Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims

Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims

Bibliographic Details
Main Authors:	Sungchul, Choi, Xin, Ge, Paul R., Messinger
Format:	text
Language:	eng
Published:	Emerald 2010
Subjects:	Promotion,Prices,Consumer behaviour

Similar Items

The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings
by: Sungchul, Choi, et al.
Published: (2007)

To save or to lose: does framing price promotion affect consumers' purchase intentions?
by: Eyal, Gamliel, et al.
Published: (2011)

Effects of price promotions on the perceived price
by: Sara, Campo, et al.
Published: (2007)

The influence of pre‐purchase goals on consumers' perceptions of price promotions
by: Lan, Xia, et al.
Published: (2009)

The role of mood in price promotions
by: Chung‐kue, Hsu, et al.
Published: (1998)

The moderating role of price consciousness on the effectiveness of price discounts and premium promotions
by: Mariola, Palazón, et al.
Published: (2009)

The impact of price and extra product promotions on store preference
by: Michael F., Smith, et al.
Published: (2000)

A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea
by: Sungchul, Choi, et al.
Published: (2008)

Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments
by: Alice, Kendrick
Published: (1998)

Antecedents and consequences of price promotions effectiveness
by: Isabel María Rosa Díaz, et al.
Published: (2012-09-01)

The effects of promotion framing on consumers' price perceptions
by: Choongbeom, Choi, et al.
Published: (2014)

A descriptive analysis of consumer’s price promotion literacy skills
by: Pei Jie, Tan, et al.
Published: (2016)

High‐low pricing: audit evidence and consumer preferences
by: Peter J., McGoldrick, et al.
Published: (2000)

Price promotions: examining the buyer mix and subsequent changes in purchase loyalty
by: John G., Dawes
Published: (2018)

Actual market prices and consumer price knowledge
by: Ville, Aalto‐Setälä, et al.
Published: (2003)

Multi-unit price promotions and their impact on purchase decisions and sales
by: Salome, Drechsler, et al.
Published: (2017)

Consumers' perception of odd‐ending prices with the introduction of the Euro
by: Gianluigi, Guido, et al.
Published: (2004)

Effects of discount framing in comparative price advertising
by: Sally, McKechnie, et al.
Published: (2012)

Price promotions and products with low consumer ratings
by: Hsiao-Ching, Kuo, et al.
Published: (2016)

Price and in-store promotions in an emerging market
by: Leandro Angotti, Guissoni, et al.
Published: (2018)

Consumers' “mental accounting” in response to unexpected price savings at the point of sale
by: Hwan, Ho Ha, et al.
Published: (2006)

Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls
by: Arpita, Khare, et al.
Published: (2014)

Influence of price endings on price recall: a by‐digit analysis
by: Robert M., Schindler, et al.
Published: (2004)

Price promotions and their effect upon reference prices
by: Ben, Lowe, et al.
Published: (2014)

Beyond reference price: understanding consumers’ encounters with unexpected prices
by: Joan, Lindsey‐Mullikin
Published: (2003)

Consumers' expenditures and perceived price fairness
by: Irene, Daskalopoulou, et al.
Published: (2006)

US consumers' perceptions of non‐price retail promotions
by: Jason M., Carpenter, et al.
Published: (2008)

Consumer evaluations of sales promotion: the effect on brand choice
by: Begoña, Alvarez Alvarez, et al.
Published: (2005)

A review of the price fairness perception concept
by: María Encarnación, Andrés‐Martínez, et al.
Published: (2013)

Cross‐cultural invariance of consumers' price perception measures
by: Kittichai (Tu), Watchravesringkan, et al.
Published: (2008)

Effects of price reduction sale ads on consumer responses
by: Swee, Hoon Ang, et al.
Published: (1997)

The impact of price promotions on checkout donations
by: Lan, Xia, et al.
Published: (2017)

Cross‐cultural equivalence of price perceptions between US and Polish consumers
by: Marguerite, Moore, et al.
Published: (2003)

Consumer response to gift promotions
by: Teresa, Montaner, et al.
Published: (2011)

Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio‐cultural characteristics
by: Isabel, María Rosa‐Díaz
Published: (2004)

Consumer price knowledge in the German retail market
by: Heiner, Evanschitzky, et al.
Published: (2004)

Effects of message framing and involvement on price deal effectiveness
by: Eyal, Gamliel, et al.
Published: (2012)

Consumer price knowledge in Turkey – before and after the changeover of the national currency
by: Helmut, Schneider, et al.
Published: (2006)

Promote the price promotion
by: Hui-Chun, Huang, et al.
Published: (2014)

The influence of price and promotion on package size propensity
by: Amit K., Ghosh
Published: (2017)