Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims

Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims

Bibliographic Details
Main Authors: Sungchul, Choi, Xin, Ge, Paul R., Messinger
Format: text
Language:eng
Published: Emerald 2010
Subjects:
Promotion,Prices,Consumer behaviour
id 10.1108-10610421011086892
recordtype eprints
spelling 10.1108-106104210110868922010-11-02 Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims Sungchul, Choi Sungchul, Choi Xin, Ge Xin, Ge Paul R., Messinger Paul R., Messinger Promotion,Prices,Consumer behaviour Emerald 2010-11-02 text text/HTML 10.1108/10610421011086892 https://www.emeraldinsight.com/doi/10.1108/10610421011086892 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=19&rft.issue=7&rft.spage=477&rft.epage=486&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2F10610421011086892 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Promotion,Prices,Consumer behaviour
spellingShingle Promotion,Prices,Consumer behaviour
Sungchul, Choi
Xin, Ge
Paul R., Messinger
Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
description
author2 Sungchul, Choi
author_facet Sungchul, Choi
Sungchul, Choi
Xin, Ge
Paul R., Messinger
format text
author Sungchul, Choi
Xin, Ge
Paul R., Messinger
author_sort Sungchul, Choi
title Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
title_short Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
title_full Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
title_fullStr Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
title_full_unstemmed Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
title_sort consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
publisher Emerald
publishDate 2010
first_indexed 2018-10-11T13:46:23Z
last_indexed 2018-10-11T13:46:23Z
_version_ 1614036949112193024

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