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Cross‐cultural invariance of c...
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Cross‐cultural invariance of consumers' price perception measures
Bibliographic Details
Main Authors:
Kittichai (Tu), Watchravesringkan
,
Ruoh‐Nan, Yan
,
Jennifer, Yurchisin
Format:
text
Language:
eng
Published:
Emerald
2008
Subjects:
Prices,Consumer behaviour,China,South Korea,South East Asia
Holdings
Description
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