A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea

A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea

Bibliographic Details
Main Authors:	Sungchul, Choi, Moontae, Kim
Format:	text
Language:	eng
Published:	Emerald 2008
Subjects:	Promotional methods,Discounts,Cross‐cultural studies,South Korea,Canada

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