A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea

A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea

Bibliographic Details
Main Authors: Sungchul, Choi, Moontae, Kim
Format: text
Language:eng
Published: Emerald 2008
Subjects:
Promotional methods,Discounts,Cross‐cultural studies,South Korea,Canada
id 10.1108-10610420810887617
recordtype eprints
spelling 10.1108-106104208108876172008-07-18 A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea Sungchul, Choi Sungchul, Choi Moontae, Kim Moontae, Kim Promotional methods,Discounts,Cross‐cultural studies,South Korea,Canada Emerald 2008-07-18 text text/HTML 10.1108/10610420810887617 https://www.emeraldinsight.com/doi/10.1108/10610420810887617 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=17&rft.issue=4&rft.spage=265&rft.epage=271&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2F10610420810887617 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Promotional methods,Discounts,Cross‐cultural studies,South Korea,Canada
spellingShingle Promotional methods,Discounts,Cross‐cultural studies,South Korea,Canada
Sungchul, Choi
Moontae, Kim
A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea
description
author2 Sungchul, Choi
author_facet Sungchul, Choi
Sungchul, Choi
Moontae, Kim
format text
author Sungchul, Choi
Moontae, Kim
author_sort Sungchul, Choi
title A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea
title_short A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea
title_full A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea
title_fullStr A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea
title_full_unstemmed A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea
title_sort comparative study of perceptions toward “scratch and save” promotions in canada and korea
publisher Emerald
publishDate 2008
first_indexed 2018-10-11T13:44:52Z
last_indexed 2018-10-11T13:44:52Z
_version_ 1614036853332115456

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