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Return on marketing investment...
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Return on marketing investment: Pizza Hut Korea's case
Bibliographic Details
Main Authors:
Sungil, Lee
,
Shijin, Yoo
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Marketing strategy,Promotions,Customer lifetime value,Return on marketing investment,Catering industry,South Korea
Holdings
Description
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