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Cross‐cultural challenges in p...
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Cross‐cultural challenges in product placement
Bibliographic Details
Main Authors:
Taejun (David), Lee
,
Yongjun, Sung
,
Federico, de Gregorio
Format:
text
Language:
eng
Published:
Emerald
2011
Subjects:
Brands,Cross cultural studies,Product positioning,United States of America,Attitudes,South Korea,Information media
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