The prospective impact of a multi‐period pricing strategy on consumer perceptions for perishable foods

The prospective impact of a multi‐period pricing strategy on consumer perceptions for perishable foods

Bibliographic Details
Main Authors: Jaekwon, Chung, Dong, Li
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Pricing strategy,Discounting,Perishable foods,Customer satisfaction,Intention to purchase,South Korea,Pricing,Foods,Consumer behaviour

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