Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Cross‐cultural comparison of i...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Cross‐cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea
Bibliographic Details
Main Authors:
Hyunjae (Jay), Yu
,
Hye‐Jin, Paek
,
Bumjun, Bae
Format:
text
Language:
eng
Published:
Emerald
2008
Subjects:
Worldwide web,Cigarettes,Advertising media,Cross‐cultural studies,United States of America,South Korea
Holdings
Description
Similar Items
Staff View
Similar Items
Relating Hofstede's masculinity dimension to gender role portrayals in advertising
by: Daechun, An, et al.
Published: (2007)
A survey of web site success metrics used by Internet‐dependent organizations in Korea
by: Ilyoo B., Hong
Published: (2007)
Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea
by: Young, Sook Moon, et al.
Published: (2005)
A cultural paradox in authority‐based advertising
by: Jae, Min Jung, et al.
Published: (2009)
A cross‐cultural study of the world wide web and public relations
by: Samsup, Jo, et al.
Published: (2005)
×
Loading...