Sexual appeal in print media advertising: effects on brand recall and fixation time

Bibliographic Details
Main Authors:	Bruno Tomaselli, Fidelis, Jorge Henrique Caldeira, Oliveira, Janaina de Moura Engracia, Giraldi, Renê Oliveira Joaquim, Santos
Format:	text
Language:	eng
Published:	Emerald 2017
Subjects:	Textile,Brand recall,Print media advertising,Sexual appeal

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