Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Emotional appeals in UK busine...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Emotional appeals in UK business-to-business financial services advertisements
Bibliographic Details
Main Authors:
Emmanuel, Mogaji
,
Barbara, Czarnecka
,
Annie, Danbury
Format:
text
Language:
eng
Published:
Emerald
2018
Subjects:
UK,Advertising,Financial services,Banks,B2B,Emotional appeal
Holdings
Description
Similar Items
Staff View
Similar Items
Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands
by: Emmanuel, Mogaji, et al.
Published: (2017)
Children perceptions of emotional and rational appeals in social advertisements
by: Valentina, Nicolini, et al.
Published: (2017)
Effective advertising appeals for websites of small boutique hotels
by: Lwin, Michael, et al.
Published: (2013)
The role of rational and emotional appeals on website promotion
by: Lwin, Michael
Published: (2009)
Effective advertising appeals for websites of small boutique hotels
by: Michael, Lwin, et al.
Published: (2013)
×
Loading...