Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Effective advertising appeals...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Effective advertising appeals for websites of small boutique hotels
Bibliographic Details
Main Authors:
Michael, Lwin
,
Ian, Phau
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Australia,Hotels,Web sites,Advertising,Consumer behaviour,Rational appeal,Emotional appeal,Boutique hotel,Website promotion,Advertising appeals
Holdings
Description
Similar Items
Staff View
Similar Items
Effective advertising appeals for websites of small boutique hotels
by: Lwin, Michael, et al.
Published: (2013)
Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels
by: Lwin, Michael, et al.
Published: (2014)
The role of rational and emotional appeals on website promotion
by: Lwin, Michael
Published: (2009)
Children perceptions of emotional and rational appeals in social advertisements
by: Valentina, Nicolini, et al.
Published: (2017)
The role of existential guilt appeals in charitable advertisements
by: Lwin, Michael, et al.
Published: (2008)
×
Loading...