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Examining the effect of TV adv...
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Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran
Bibliographic Details
Main Authors:
Davood, Feiz
,
Meysam, Fakharyan
,
Mohammad, Reza Jalilvand
,
Marzieh, Hashemi
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Advertising appeals,Attitude towards advertising,Brand attitude,MTN Irancell,Advertising,Brands,Iran
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