Sexual appeal in print media advertising: effects on brand recall and fixation time

Sexual appeal in print media advertising: effects on brand recall and fixation time

Bibliographic Details
Main Authors: Bruno Tomaselli, Fidelis, Jorge Henrique Caldeira, Oliveira, Janaina de Moura Engracia, Giraldi, Renê Oliveira Joaquim, Santos
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Textile,Brand recall,Print media advertising,Sexual appeal
id 10.1108-RJTA-12-2016-0033
recordtype eprints
spelling 10.1108-RJTA-12-2016-00332017-03-13 Sexual appeal in print media advertising: effects on brand recall and fixation time Bruno Tomaselli, Fidelis Bruno Tomaselli, Fidelis Jorge Henrique Caldeira, Oliveira Jorge Henrique Caldeira, Oliveira Janaina de Moura Engracia, Giraldi Janaina de Moura Engracia, Giraldi Renê Oliveira Joaquim, Santos Renê Oliveira Joaquim, Santos Textile,Brand recall,Print media advertising,Sexual appeal Emerald 2017-03-13 text text/HTML 10.1108/RJTA-12-2016-0033 https://www.emeraldinsight.com/doi/10.1108/RJTA-12-2016-0033 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Research+Journal+of+Textile+and+Apparel&rft.volume=21&rft.issue=1&rft.spage=42&rft.epage=58&rft.issn=1560-6074&rft.id=info%3Adoi%2F10.1108%2FRJTA-12-2016-0033 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Textile,Brand recall,Print media advertising,Sexual appeal
spellingShingle Textile,Brand recall,Print media advertising,Sexual appeal
Bruno Tomaselli, Fidelis
Jorge Henrique Caldeira, Oliveira
Janaina de Moura Engracia, Giraldi
Renê Oliveira Joaquim, Santos
Sexual appeal in print media advertising: effects on brand recall and fixation time
description
author2 Bruno Tomaselli, Fidelis
author_facet Bruno Tomaselli, Fidelis
Bruno Tomaselli, Fidelis
Jorge Henrique Caldeira, Oliveira
Janaina de Moura Engracia, Giraldi
Renê Oliveira Joaquim, Santos
format text
author Bruno Tomaselli, Fidelis
Jorge Henrique Caldeira, Oliveira
Janaina de Moura Engracia, Giraldi
Renê Oliveira Joaquim, Santos
author_sort Bruno Tomaselli, Fidelis
title Sexual appeal in print media advertising: effects on brand recall and fixation time
title_short Sexual appeal in print media advertising: effects on brand recall and fixation time
title_full Sexual appeal in print media advertising: effects on brand recall and fixation time
title_fullStr Sexual appeal in print media advertising: effects on brand recall and fixation time
title_full_unstemmed Sexual appeal in print media advertising: effects on brand recall and fixation time
title_sort sexual appeal in print media advertising: effects on brand recall and fixation time
publisher Emerald
publishDate 2017
first_indexed 2018-10-13T00:56:08Z
last_indexed 2018-10-13T00:56:08Z
_version_ 1614169682308235264

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