Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels
This article examines whether emotional or rational advertising appeals are more effective for website hospitality services. Specifically, it considers how attitudes towards websites, service expectations and attitudes towards boutique hotels may influence the two different types of advertising appe...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Sage Publications Ltd.
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/9320 |