Effective advertising appeals for websites of small boutique hotels
Purpose: The purpose of this paper is to investigate whether rational and emotional appeals are more effective for small boutique hotel websites in Australia. Specifically, it assesses how attitudes towards websites, service expectations and attitudes towards boutique hotels will influence purchase...
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/42386 |