Sexual appeal in print media advertising: effects on brand recall and fixation time

Sexual appeal in print media advertising: effects on brand recall and fixation time

Bibliographic Details
Main Authors: Bruno Tomaselli, Fidelis, Jorge Henrique Caldeira, Oliveira, Janaina de Moura Engracia, Giraldi, Renê Oliveira Joaquim, Santos
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Textile,Brand recall,Print media advertising,Sexual appeal

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