The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

Bibliographic Details
Main Authors:	Maizaitulaidawati, Md Husin, Noraini, Ismail, Asmak, Ab Rahman
Format:	text
Language:	eng
Published:	Emerald 2016
Subjects:	Word of mouth,Mass media,Subjective norm,Intention,Family takaful

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