Increasing business-to-business buyer word-of-mouth and share-of-purchase

Increasing business-to-business buyer word-of-mouth and share-of-purchase

Bibliographic Details
Main Authors: Nwamaka, A. Anaza, Brian, Rutherford
Format: text
Language:eng
Published: Emerald 2014
Subjects:
Satisfaction,Loyalty,Business-to-business,Share-of-purchases,Word-of-mouth communication

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