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The roles of mass media, word...
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The roles of mass media, word of mouth and subjective norm in family takaful purchase intention
Bibliographic Details
Main Authors:
Maizaitulaidawati, Md Husin
,
Noraini, Ismail
,
Asmak, Ab Rahman
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Word of mouth,Mass media,Subjective norm,Intention,Family takaful
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