Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers...
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| Format: | Article |
| Language: | English English |
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Journal of Asia Pacific Marketing
2003
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| Online Access: | http://ir.unimas.my/523/ http://ir.unimas.my/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf http://ir.unimas.my/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf |