It’s not just a brand name: The impact of language on consumer attitude and behavior
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International Journal of Research Studies in Management
2010
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| Subjects: | |
| Online Access: | http://ir.unimas.my/1654/ http://ir.unimas.my/1654/1/43%2BIt%2527s%2Bnot%2Bjust%2Ba%2Bbrand%2Bname%2BThe%2Bimpact%2Bof%2Blanguage%2Bon%2B%2528abstract%2529%20%281%29.pdf |