Customer Retention Model – A Case Study of a Branded Passenger Car
Current automobile players are facing steep competition but no empirical study on antecedents of customers’ repurchase intention of a branded passenger car has been done. A conceptual framework that integrates three previous frameworks has been developed to understand current car owner repurchase in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/180/ http://ir.unimas.my/180/1/Customer_Retention_Model%E2%80%93A_abstract.pdf |