Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers

This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Siti Hasnah, Hassan
Format:	Article
Language:	English English
Published:	Journal of Asia Pacific Marketing 2003
Subjects:	AC Collections. Series. Collected works H Social Sciences (General)
Online Access:	http://ir.unimas.my/523/ http://ir.unimas.my/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf http://ir.unimas.my/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf

id	unimas-523
recordtype	eprints
spelling	unimas-5232016-04-14T06:38:47Z http://ir.unimas.my/523/ Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers Ernest Cyril, de Run Siti Hasnah, Hassan AC Collections. Series. Collected works H Social Sciences (General) This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers. This paper details SME elite managers ranking of important, reliable and most often used information sources by industry, equity and overall. The paper also notes the difference in personal and impersonal information sources importance, reliability and use by industry, equity and overall… Journal of Asia Pacific Marketing 2003 Article PeerReviewed text en http://ir.unimas.my/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf text en http://ir.unimas.my/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf Ernest Cyril, de Run and Siti Hasnah, Hassan (2003) Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers. Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers, 2 (2). p. 56.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Sarawak
building	UNIMAS Institutional Repository
collection	Online Access
language	English English
topic	AC Collections. Series. Collected works H Social Sciences (General)
spellingShingle	AC Collections. Series. Collected works H Social Sciences (General) Ernest Cyril, de Run Siti Hasnah, Hassan Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
description	This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers. This paper details SME elite managers ranking of important, reliable and most often used information sources by industry, equity and overall. The paper also notes the difference in personal and impersonal information sources importance, reliability and use by industry, equity and overall…
format	Article
author	Ernest Cyril, de Run Siti Hasnah, Hassan
author_facet	Ernest Cyril, de Run Siti Hasnah, Hassan
author_sort	Ernest Cyril, de Run
title	Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
title_short	Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
title_full	Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
title_fullStr	Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
title_full_unstemmed	Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
title_sort	evaluation of information sources : a study of sarawakian business-to-business elite managers
publisher	Journal of Asia Pacific Marketing
publishDate	2003
url	http://ir.unimas.my/523/ http://ir.unimas.my/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf http://ir.unimas.my/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf
first_indexed	2018-09-06T14:36:59Z
last_indexed	2018-09-06T14:36:59Z
_version_	1610869238780657664

Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers

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