Ethnically targeted advertising : views of those not targeted
This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.
Main Author: | |
---|---|
Format: | Article |
Language: | English English |
Published: |
Asia Pacific Journal of Marketing and Logistics
2007
|
Subjects: | |
Online Access: | http://ir.unimas.my/534/ http://ir.unimas.my/534/1/16%20Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted.pdf http://ir.unimas.my/534/2/16Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted%20%28abstract%29.pdf |