Inconsistencies in the behavioural effects of consumer ethnocentrism

Inconsistencies in the behavioural effects of consumer ethnocentrism

Bibliographic Details
Main Authors:	George, Balabanis, Nikoletta-Theofania, Siamagka
Format:	text
Language:	eng
Published:	Emerald 2017
Subjects:	Country of origin,Consumer ethnocentrism,Global brands,Product category

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