Bibliographic Details
| Main Authors: |
Kai‐Uwe, Seidenfuss,
Yunus, Kathawala,
Keith, Dinnie |
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| Format: | text
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| Language: | eng |
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| Published: |
Emerald
2013
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| Subjects: |
Thailand,Malaysia,Indonesia,South East Asia,Consumer behaviour,Ethnocentrism,Branding,Country of origin,Consumer ethnocentrism,Regional marking,Emerging markets,ASEAN
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