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Explaining the product‐specifi...
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Explaining the product‐specificity of country‐of‐origin effects
Bibliographic Details
Main Authors:
Ting‐Hsiang, Tseng
,
George, Balabanis
Format:
text
Language:
eng
Published:
Emerald
2011
Subjects:
Country of origin,Consumer behaviour,Country images,Categorization,Typicality,Product type,Product category level
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Description
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